Facebook to Downgrade Promotional Posts in January

keyboardHarry Parkhill, The Daily Telegraph, November 18, 2014

Facebook has announced that the company plans to reduce the amount of promotional material in the site's News Feed after negative feedback from users.

In a statement on Facebook’s official blog, the social networking site announced that surveys of their millions of users have suggested that people “wanted to see more stories from friends and pages they care about, and less promotional content”.

Facebook continued by claiming that most people had more of an objection to promotional posts by pages they have ‘liked’ than the advertisements Facebook inserts into the News Feed in order to generate revenue. It claimed that this was because Facebook has stricter control over the content of adverts.

The article says that users dislike posts which “reuse the exact same content from ads”, “push people to buy a product or install an app” and ones which “push people to enter promotions”.

The post contained a veiled warning to owners of Pages to clean their act up because Pages that post this kind of content should expect their reach to “fall significantly over time”.

The information for the change came from ongoing surveys Facebook is requesting its users take part in. The changes are expected to come into place by the start of next year.

 

This article was written by Harry Parkhill from The Daily Telegraph and was legally licensed through the NewsCred publisher network.

 

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