GOGO Vacations is gearing up to launch the new travel web series Paradise Found, hosted by international travel host and Emmy winner Ashley Colburn. The series will begin summer 2013.
Colburn, through her production company, Ashley Colburn Productions, has been widely recognized as a successful journalist in the travel industry with her “Wonders of…” series airing in over 120 million households throughout Europe.
Each episode will fully immerse travel agents and travelers alike in each hotel and destination, giving them a feel for the culture, accommodations, gastronomy, activities and many other aspects. Each episode will be available through various marketing channels including the GOGO Vacations website, blog, and YouTube channel, as well as included within GOGO’s quarterly magazine, On The Go.
RIU Resorts, AMResorts and Aruba Tourism are the first three partners to sign on for the 15-20 minute episodes. GOGO Vacations just finished filming with RIU Resorts and Hotels and is looking at a early summer release date for its inaugural episode.
“We are extremely excited about Paradise Found. Webinars are great but we wanted something much more immersive to drive a passion and a need to go on a vacation, and to book it with a travel agent” said Jim Tedesco, marketing director for GOGO Vacations. “Travel agents will be able to watch and feel more comfortable selling these destinations and we encourage agents to send the link to their clients when quoting a featured destination. We will always make numerous mentions about the benefits of using a travel agent during each episode.”