Report: Maui Exceeds 3 Million Annual Visitors for 1st Time

Kapalua Beach, Maui, Hawaii
Kapalua Beach, Maui, Hawaii // Photo by cullenphotos/iStock/Getty Images Plus/Getty Images

by The Associated Press, February 3, 2020

WAILUKU, Hawaii (AP) — Maui surpassed 3 million annual visitors for the first time since the The Hawaii Tourism Authority began keeping records, a new report said.

The authority’s latest visitor statistics show Maui led neighboring islands in 2019, The Maui News reported Sunday.

The figure was a 5.4% increase from the previous year prior and the highest number since the organization began tracking tourists numbers in 1990.

Preliminary data shows the state exceeded 10.4 million annual tourists for the first time last year, the authority said.

Annual visitors to Maui have only dipped below 2 million once since 1990, with 1.8 million visitors in 2009.

Maui visitor spending also hit a new high last year of $5.12 billion, a 2.4% increase over 2018. Daily visitor spending dropped 0.6% to $211 per person, the authority said.

Visitor days increased 3% percent to 66,414 in 2019. During Maui’s slowest month of September, an average of more than 52,300 visitors were on the island on any given day. The island’s busiest month of December had 75,884 average daily visitors, the authority reported.

December 2019 showed increases over the previous year in overall visitor spending, daily visitor spending and visitor arrivals.

Rod Antone, Maui Hotel and Lodging Association executive director, said the tourism authority's figures only provide a snapshot.

“The other part of the story is that the industry, government and members of the community are all working together to help manage tourism and educate our visitors,” Antone said.

Albert Perez, executive director of Maui Tomorrow Foundation, said the island is becoming an “overtouristed” place and his nonprofit group opposes increases in visitor accommodations.

“There’s got to be some recognition that we are on an island and it has a carrying capacity," Perez said. "There are only so many miles of beaches. In fact, our beaches are shrinking from sea-level rise.”

 

This article was written by The Associated Press from The Associated Press and was legally licensed through the NewsCred publisher network. Please direct all licensing questions to [email protected].

Related Stories

Stats: The U.S. Airports With the Most Crowded Flights

Southwest Heads to Hawaii: New Travel Ideas

Four Seasons to Open New Wellness-Focused Hawaii All-Inclusive

New Oahu Hotel and Attraction Updates for This Fall

Suggested Articles:

Eleven Americans who were brought to the U.S. from a quarantined cruise ship have been moved to hospitals as a result of coronavirus. Learn more.

The company and its partners are donating close to $60,000 in travel experiences to benefit the Chaplin School of Hospitality & Tourism Management.

The U.S. State Department warns that travelers should not rely on repatriation flights as an option for U.S. citizens under risk of quarantine.