SuperClubs Chairman, John Issa, announced Thursday that he is in negotiations to sell the popular clothing-optional resort, Hedonism II, to Marshmallow Ltd, a new company headed by majority stockholder Harry Williams and including Jon Gross of UnWind Travel (Fluffernutters), the John Issa family and Kevin Levee, the current general manager of the resort.
The group has said that upon conclusion of a deal, there will be a smooth transition of ownership with no interruption to service. All reservations and tour operator contracts will be honored and the property will not be rebranded and will continue to deliver and enhance the Hedonism Holiday. A $10 million renovation plan, including room renovations, will begin immediately after the sale is complete.
“Hedonism II is the ultimate gem in its market," said Issa in a written release. "Not only is the location on the seven-mile beach in Negril ideal, but it is the storied resort that all its competitors attempt to live up to. It is an important part of my contribution to tourism and I am happy to be in discussions for it to be preserved for many years to come by people that hold it as dear to their hearts as I do.”