Accor is set to launch its newest luxury brand, Emblems Collection, in its new flagship destination Phu Quoc. This marks the brand’s debut in the Vietnam market in 2025. (Emblems Collection is a curated collection of independent hotels that are emblematic of their destination, designer or heritage. Each property maintains its original elements and creates bespoke and intimate guest experiences for modern luxury travelers.)
The Emblems Collection hotel in Phu Quoc will be situated on Sao Beach, overlooking the ocean close to the southern tip of Vietnam’s “Pearl Island.” This locally inspired low-rise retreat, being developed by Dai Minh Phu Quoc Company Limited, will have 122 naturally lit guestrooms and 24 villas, steps from the crescent-shaped beach. Facilities include two restaurants, a coffee corner, bar, spa and bath house, yoga studio, fitness center, outdoor swimming pool and children’s pool, and event spaces. The hotel will be located a 25-minute drive from Phu Quoc International Airport.
Maud Bailly, CEO of Sofitel, Sofitel Legend, MGallery and Emblems for Accor, said: “Each property in this original hotel collection is completely unique and inspired by the essence of its destination. The Emblems Collection hotel in Phu Quoc will not be just another new resort on this popular island; it will become a flagship for Accor in Vietnam and a new destination in Phu Quoc’s tourism crown.”
Emblems Collection is Accor’s newest luxury brand, with a portfolio set to expand to 60 hotels and resorts all around the world by 2032, with several global signings to be announced throughout 2023.
For more information, visit www. accor.com.
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