Amadeus has launched Amadeus LinkHotel, a new distribution and marketing service aimed at small to medium-sized hotels and groups. At the heart of the service is the former Otedis, the representation company acquired by Amadeus in 2005. All new and existing hotel members will be migrated onto the new enhanced distribution platform. Automated commission handling is included to ensure intermediaries receive payment accurately and on time from member hotels.
For travel agents, travel management companies and online travel retailers and partners, Amadeus LinkHotel provides access to a range of new properties, including independent and small chain hotels in primary and secondary business and leisure destinations. This includes the Asia-Pacific region, Central and Western Africa and Latin America.
The LinkHotel service is focused on generating content in the distribution system to match the growth in demand for hotels in the emerging economies and the rising demand for niche content. In Western Europe, the service will be focused on the business traveler and the supply of detailed information and options for this market.
As well as offering advanced global and internet distribution systems (GDS and IDS) through an open standards platform, Amadeus LinkHotel also provides reservation tools, marketing services, and commission handling. The new distribution technology used by Amadeus LinkHotel is built on open standards. This means that the service is scalable and enables integration with other hotel systems, such as revenue and property management. Amadeus LinkHotel supports centralized rate and inventory management and is one of the only services of its kind to offer automated commission handling.
“Agents and bookers are getting very specific hotel requests from their corporate clients, such as requests for hotels near remote manufacturing locations or retail parks in emerging economies,” said Hugo Ehrnreich, head of hotel distribution at Amadeus. “In addition, hotels count on global distribution exposure to maximize sales around specific market opportunities like major entertainment or sporting events.”