Ed Skapinok has been named senior vice president of sales, marketing, and revenue for Aqua-Aston Hospitality.
As senior vice president, Skapinok will lead the marketing, sales, revenue management and reservations initiatives for the company. In this role, he is also responsible for negotiating key contracts, customer acquisition and retention and driving revenue for the company.
“Ed has been widely recognized for his accomplishments as a sales and marketing leader with both global hotel operators and independent properties,” said Kelvin Bloom, president of Aqua-Aston Holdings, in a written release. “We are thrilled to welcome him to our team and look forward to seeing our business grow under his leadership.”
Prior to joining the company, Skapinok spent six years as vice president of sales and marketing at Hostmark Hospitality Group in Schaumburg, IL, where he oversaw a portfolio of 50 full- and select-service hotels, resorts, restaurants, and spas.
While there, he led efforts to recruit and develop top talent for the company’s diverse multi-brand portfolio, established new standards for pricing, and worked to continually improve the effectiveness of all promotional efforts.
Previously, Skapinok worked as vice president of national sales for boutique hotel operator Larkspur Hotels & Restaurants, where he directed sales for a portfolio of 23 lifestyle boutique and upscale extended stay hotels in top markets, including San Francisco, Manhattan Beach, Seattle, Portland and Silicon Valley.