To take advantage of the growing number of visitors researching and booking travel online, Aqua Hotels & Resorts recently switched to Sabre Hospitality Solutions for its distribution solutions. This change has resulted in a 38 percent increase in conversion rates on its website since switching to the Guest Connect booking engine.
This all translates to a 30 percent increase in website bookings, and as a result of Guest Connect’s many merchandising capabilities, revenue from this online channel has grown 41 percent, Sabre reports. In addition to Guest Connect, Aqua uses Sabre Hospitality Solutions’ SynXis Central Reservation System (CRS) to distribute its inventory to all channels including the four global distribution systems (GDS), online travel agents (OTA) and to its own reservation call center using Voice Agent.
Sabre Hospitality Solutions’ Guest Connect booking engine powers Aqua’s website which lets visitors check availability across multiple properties throughout five Hawaiian Islands. The increase in conversions means the number of visitors to the booking engine that result in a booking has doubled since switching. This metric is critical to Aqua as it means visits to the booking engine that previously ended with a call to their central reservations office now end with an online booking instead. They have seen a significant shift to this direct channel as a result of a more intuitive and easy to use booking engine.