Bally’s Las Vegas to Rebrand as Horseshoe Las Vegas

Caesars Entertainment is bringing the Horseshoe casino brand back to Las Vegas this year. The company will be converting the existing Bally's Las Vegas Hotel & Casino into Horseshoe Las Vegas, set to open by the end of 2022. The brand, according to Caesars, is known for “gaming, poker and making it right for the gambler.”

The renovation will begin in spring and will include a renovated exterior, new entertainment and food and beverage options, and a “reimagined” casino floor and public areas. In keeping with Horseshoe’s style, the design team will incorporate a handcrafted feeling with tooled leather, dramatic colors and the brand’s signature gold horseshoe iconography. Additional details will be announced in time. The property will remain open throughout the transition.

Horseshoe Las Vegas will stand at the “50-yard-line” of the Las Vegas Strip at the corner of Flamingo Rd, diagonally across the street from Caesars Palace. The multimillion-dollar investment is the latest in a series of updates for Caesars Entertainment’s Las Vegas resorts, including a new entrance to Caesars Palace, multimillion dollar investments in the casino floor, and gaming technology across the properties, and partnerships with world-class entertainers and restaurateurs.

Horseshoe Casino, says Caesars Entertainment, was started by a gambler for gamblers and is known for its no-limit betting. That spirit will come alive this summer as Caesars Entertainment’s World Series of Poker returns to its roots, having been first played at Las Vegas’ original Horseshoe in 1970, as it moves to the Strip for the very first time. The 53rd annual World Series of Poker will be held May 31 – July 19, 2022, just as the property begins construction.

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