Boutique Lifestyle Brand art’otel Announces European Expansion

Contemporary lifestyle hotel brand art’otel has announced European expansion with the launch of three new sites in Zagreb, London Hoxton and Rome, opening in fall 2023 and early 2024 respectively. These new additions are set to join existing hotels in Amsterdam, Berlin, Cologne and London.

art’otel, powered by Radisson Hotels, is a contemporary collection of premium lifestyle hotels, each inspired by a Signature Artist, forming a cultural, gastronomic and social hub in the most creative areas of the most interesting cities. The lifestyle brand creates curated guest experiences through its team members; restaurants and bars; roster of events and exhibitions; and guestrooms and public spaces supported by the brand’s Signature Artists. 

Launching in autumn 2023 in the Croatian capital, art’otel Zagreb fuses art, design and hospitality. Located in the heart of the city center, within the Jewish Liturgical Municipality building built by acclaimed architects Freudenreich & Deutsch in 1928, it is one of the best examples of Zagreb's Art Déco architecture. The hotel will have 110 rooms, a rooftop bar, main restaurant and bar, four meeting spaces, a spa and indoor pool. 

Looking ahead to spring 2024, the historic city of Rome marks art’otel’s inaugural location in Italy. Moments away from the iconic Spanish Steps, the property is an extensive redevelopment of a former hotel which closed in 2022. Offering 99 guestrooms, the hotel will also include a destination restaurant and bar with outdoor terrace and an art gallery. 

Following the successful launch of art’otel London Battersea Power Station, the brand will open its second London location in Hoxton. Designed by Squire & Partners, art’otel London Hoxton is based on a pure cylindrical form structure and will occupy a prominent corner within the South Shoreditch Conservation Area. The 27-floor property, scheduled to open in early 2024, will offer great views across the capital, 357 guestrooms including 60 suites, destination restaurant and bar, art gallery, events space, auditorium and extensive leisure facilities including an indoor swimming pool. British street artist D*Face was recently named as the Signature Artist for this hotel.  

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