Grayson Hotel Opens in New York City

Grayson Hotel has opened in New York City at 30 West 39th Street. The hotel's industrial-chic personality is exmplified in its two-story steel spiral staircase connecting the street level with an indoor-outdoor dining experience on the second floor. The new-build hotel is owned, developed and managed by the Fortuna Hotel Collection, and joins The Unbound Collection by Hyatt brand as its first New York City property.

Each of Grayson Hotel’s 296 guestrooms showcases a collection of artwork curated by Indie Walls, a global art consultancy, highlighting historical sites in New York City. Three interconnecting hotel suites on the fourth floor offer private balconies with views of landmarks old and new. The accommodations are designed to blend the contrast of "raw and refined," "industrial and guild," such as steel and glass juxtaposed with lacquered wood, rattan and gold accents.

In-room amenities include a butler-style minibar service offering to-go craft cocktails, locally sourced snacks and beverages, in addition to Lather bath and body products in bamboo lemongrass scent, custom-designed “hoodie” bathrobes and a bronze statue of the hotel’s French Bulldog mascot, Grayson. 

Hotel guests benefit from Midtown Manhattan neighborhood perks such as nearby shopping and dining experiences as well as on-site food, beverage and minibar credits. Guests will also have access to a 24-hour fitness center, GRIT, which has SoulCycle commercial bikes, TRX treadmills, a StairMaster HIIT machine, dumbbells, cross trainers and more. Guests of Grayson Hotel will also receive access to Oasis Day Spa, located just minutes from the hotel. 

New York City-based hospitality company Apicii, helmed by founder and CEO Tom Dillon and led by an all-star team of hospitality veterans including chief culinary officer Jonathan Benno of his namesake and Michelin-starred New York City restaurant, Benno, alongside beverage director Kyle Tran, will open multiple dining experiences at Grayson Hotel beginning this fall.

The ground floor all-day dining restaurant, Harta, will offer a pan-Mediterranean Brasserie, featuring a collaborative menu between Chef Jonathan Benno and Executive Chef Mark Zuckerman that reflects regional cuisine. Among Harta’s dish highlights are artichokes with red kuri squash and rainbow carrots, brodetto with a variety of seafood in a tomato-saffron broth and black bass with artichokes, fennel, radish and vadouvan broth. These join a dessert menu with items such as a créme fraiche panna cotta served with shredded honey filo, blackberries and mint. The wine program includes a hand-picked list of Old and New World wines selected to complement the cuisine. On the second floor, Benno and Zuckerman present Bar Harta, a casual and convivial sister space to Harta, comprising a wine and tapas bar on a seasonal patio.

Located on the 28th floor, Bar Cima is an intimate, rooftop "mezcaleria" with indoor-outdoor seating and views spanning from the Empire State Building to the East and Hudson Rivers. Expected to open in Spring 2023, Tacalle will be the property’s taco garden. Tacalle and Bar Cima are two concepts envisioned by Dillon.

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