Grupo Brisas is planning to open new hotels under its luxury Nizuc brand in Los Cabos and beyond. Jaime Jaramillo, director general, and Darrick Eman, global director of sales and marketing, Nizuc Resort & Spa, stopped by Travel Agent’s New York office to share the latest on what’s planned.
Grupo Brisas launched the Nizuc Resort & Spa in Cancun five years ago as the first luxury property for the company, which also operates a number of hotels on Mexico’s Pacific coast. Built on the site of a former Presidential retreat, the property has since garnered accolades from the likes of Travel + Leisure, AAA and Preferred Hotels & Resorts. Now, the company is looking to open additional Nizuc-branded properties.
“We have a piece of land in the Cabo area that we’ve already purchased,” Jaramillo says, noting that some final regulatory hurdles must be cleared before a new hotel can move forward.
“We’re also looking at other areas in Mexico,” Jaramillo says, citing the Nayarit region as an example.
As for potential locations outside of Mexico, “There’s nothing concrete yet,” Jaramillo says.
“Wherever we build a Nizuc hotel, it will have the same character,” says Jaramillo. “It will have a Zen feeling, with excellent gastronomy.” Although, unlike many other Cancun hotels, Nizuc is not all-inclusive, it does have six restaurants and three bars with a focus on high-end cuisine.
Other than the new hotel project, Grupo Brisas has also implemented a few recent changes at the Cancun property. The resort recently converted one of its lounges into a space for teens ages 13 - 17, with a number of table games.
“We already had a number of water sports for teens, but the question was, what do you do at night?” Jaramillo says.
“We’ve also added a new garden for outdoor weddings,” says Eman. The space, which has a capacity for weddings of up to 300 guests, overlooks the ocean.