Hard Rock International has announced plans to broaden the Maldives’ appeal beyond luxury with a new resort aimed at medium to upscale travelers.
The Hard Rock Hotel Maldives and Hard Rock Cafe Maldives are slated to open October 1, 2018, as part of the Emboodhoo Lagoon project, the first integrated resort destination in the Maldives. The brand has partnered with Singha Estate Public Company Limited, a Thailand-based development company, on the project.
The anticipated property will be located within one of the Maldives' largest lagoons, Emboodhoo Falhu, a 20-minute speedboat ride from the airport. A convenient destination for flights from Asia, Europe and the Middle East, the integrated resort project will aim to appeal to the rapidly growing niche of medium to upscale tourism, as well as the affluent travelers who typically frequent the nation. The first phase of development consists of a $311.5 million investment that is expected to stimulate tourism, offering vacationers a combination of hotels, entertainment, retail and fine dining. Hard Rock Hotel Maldives will be one of three resorts included in the development, with 178 guestrooms, family suites, beach villas and one and two-bedroom overwater villas.
In a written release Todd Hricko, senior vice president, head of global hotel development for Hard Rock International, said that while the destination is known for honeymoons, the brand will attempt to appeal to multigenerational travelers as well.
Inspired by local Maldivian culture, Hard Rock Hotel Maldives will aim to infuse contemporary design features with tropical architecture throughout the property, alongside regionally-inspired, authentic music memorabilia. The hotel will provide guests with exclusive brand offerings and amenities, including The Sound of Your Stay music program, offering complimentary use of Fender guitars and Crosley record players for in-room jam sessions, as well as a full-service Rock Spa, a Rock Shop selling all brand merchandise, Roxity Kids Club and Teen Spirit Club. Food and beverage options will range from a Pool Bar and all-day dining, to a Beach Grill restaurant and in-villa dining experience.
Near the hotel, the Hard Rock Café Maldives will serve American cuisine in a rock atmosphere. With direct boat transportation from the airport and situated within the Emboodhoo Lagoon development, Hard Rock Cafe Maldives will provide approximately 185 seats both indoors and outdoors while offering diners exclusive beach access.
Hard Rock Hotel Maldives will create more than 350 jobs and the entire integrated resort will create an additional 1,250, further stimulating the Maldives community.