The Hotel at Avalon in Alpharetta to Break Ground June 21

the hotel at avalon and alpharetta conference center

The Hotel at Avalon and the Alpharetta Conference Center are set to break ground June 21, marking the first luxury hotel and conference center for the affluent Atlanta suburb. The $112 million project is the culmination of a public-private partnership. 

The Hotel at Avalon will be a member of Autograph Collection Hotels, Marriott International’s portfolio of boutique, independent hotels. The 86-acre mixed-use Avalon development has more than 500,000 square feet of retail, 16 restaurants, a 12-screen all premium theater, Class A offices and luxury residences. Since its opening in October 2014, Avalon has infused hospitality throughout the walkable community of shopping, dining, entertainment, living and working. The hotel and conference center will open at Avalon in January 2018.


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The Hotel at Avalon will incorporate a local chef-driven restaurant, 24-hour fitness center, upscale pool with outdoor catering space, Club Avalon Concierge and valet service. Guests will also enjoy complimentary high-speed wireless Internet service offered throughout Avalon’s Fiberhood, which is Atlanta’s first gigabit wireless Internet that is 100 times faster than other typical service in the region. The hotel will include outdoor spaces and aim for a residential feel that immerses guests into the fabric of the community.

The Alpharetta Conference Center will be the region’s largest venue for meetings, trade shows, events, weddings and special celebrations. The conference center will incorporate a 12,500-square-foot exhibit hall, a 10,000-square-foot executive ballroom with six salons, six meeting rooms, an Executive Board Room, a reception area, substantial pre-function space and outdoor venues. Additionally, the ballroom and exhibit hall have the option to combine into one free-span, 22,500-square-foot function room for large events. The design of both the hotel and conference center will take cues from a color palette of grays, creams and buttery yellow.

Cooper Carry is the architect of record for The Hotel at Avalon and the Alpharetta Conference Center, Brasfield & Gorrie is the construction firm, and funding was arranged through SunTrust Bank. HEI Hotels & Resorts will serve as the hotel management company. The Hotel at Avalon is located at the crown of Avalon Boulevard in Phase II of Avalon and is 25 miles north of Atlanta and accessible via GA-400.  

The Hotel at Avalon and Alpharetta Conference Center come as part of Phase II of the Avalon development. Phase II also includes an additional 550,000 square feet of Class A office, 276 luxury multifamily residences and 88,000 additional square feet of retail. 


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