Hotel Group Targets Independent Caribbean Hotels for New Collection

Choice Hotels International is expanding its Ascend Collection hotel membership program to include exceptional independent hotels throughout the Caribbean region. Ascend Collection has an aggressive growth plan of adding approximately two strategically-selected Caribbean properties, per island, to its growing portfolio within the next couple of years. Launched in late 2008, Ascend Collection includes more than two-dozen upscale properties.

“We’re looking for the Caribbean’s hidden gems,” said Jose Salvador Icaza, director Caribbean franchise development for Choice Hotels, in a written statement. “The best of the best properties that provide an intimate atmosphere with character that’s truly special – whether it be a rich cultural history or stylish décor with one-of-a-kind, local flair.”