Hotel Per La to Open at Former NoMad Hotel Site in Downtown LA

Hotel Per La, Los Angeles, a new lifestyle property at 649 South Olive Street in Downtown Los Angeles, has announced its opening at the former site of the NoMad Hotel.

Now available for bookings, Hotel Per La is scheduled for a soft opening July 11, 2022, followed by a grand opening in September. A member of Preferred Hotels & Resorts, the 12-story hotel will feature 241 guestrooms and several public spaces, including 10,000 square feet of flexible event space; a new rooftop bar and pool space overlooking the LA skyline; and a new ground-floor café and restaurant (due to open in September).

Existing ownership has partnered with HN Capital Partners to invest in the repositioning and reopening of the hotel. Denver-based Sage Hospitality Group was selected as the operations partner, overseeing management of the hotel and the various food and beverage concepts.

Located in the Giannini Building, the former Bank of Italy home originally built in 1922, the reimagined property will retain the signature features of the previous hotel, while enhancing the guest experience. HN Capital Partners has collaborated with Sage Studio to revamp and expand the property’s guest offerings.

“HNCP is excited to work with the existing ownership group and Sage to rebrand and relaunch this unique property. Since our founding, we have had a focus on creating unique luxury and service experiences in lifestyle hotels we acquire or develop, with a keen eye on changing consumer preferences. This hotel is directly within that strategy,” said Vipin Nambiar, founder and managing partner of HN Capital Partners.

“We are truly honored to welcome this iconic hotel to the Sage family, as it represents the type of luxury lifestyle property we plan to strategically add to our portfolio in the coming years,” said Walter Isenberg, president and CEO of Sage Hospitality Group.

For more information, visit www.hotelperla.com.

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