Although Jamaica tends to be known for its wide variety of all-inclusive resorts, the island is also dotted along its coastlines and mountain peaks with beautiful Jamaican-owned boutique hotels and inns.
To provide an online marketing and reservation system to create greater visibility and allow guests to make direct bookings at these properties, the Jamaica Tourist Board (JTB) has launched a new website, www.jamaicainnsandhotels.com, which already has nearly 300 participating boutique hotels and small inns.
“Trends in the hospitality industry indicate that travelers are opting for intimate experiences such as those offered by boutique properties,” said Marcia McLaughlin, deputy director of tourism marketing for the JTB, in a written release. “Empowering Jamaica’s vibrant small accommodations sector is critical for the destination to maximize the benefits of this growing market and we anticipate this marketing resource will be extremely beneficial.”
The program is in partnership with GuestServe Inc., a Canadian-based provider of online reservations services for businesses of all sizes to engage and improve their online brand presence.
The JTB is funding the development of the GuestServe platform making it free for property owners to participate. Through this extranet platform, hotels, inns and villas with 100 rooms or less will be able to manage their own content, room inventory, property images, discounts and offerings, in real-time to the consumer.