|Burj Al Arab // (c) Jumeirah Group 2011|
Jumeirah Group, the Dubai-based luxury hotel company and a member of Dubai Holding, reported consistently high occupancy rates in its Dubai hotels for the first four months of 2011. Average room rates are showing an upward trend, and the company also opened three new branded hotels with more expected to open in 2011.
In Dubai, Jumeirah hotels enjoyed extended periods of full occupancy during the first four months of 2011, averaging out at 85 percent over the whole period with RevPAR, the industry standard for measuring the revenue per available room, rising by over 7 percent compared to the same period in 2010.
The Madinat Jumeirah - The Arabian Resort, saw the greatest increase with RevPAR increasing by 12 percent and average room rate by 10 percent compared to the same period last year. Madinat Jumeirah consists of three hotels— Al Qasr, Mina A’ Salam and Dar Al Masyaf.
Luxury hotel, Burj Al Arab, recorded a year-on-year increase in occupancy of 5 percent, while the Jumeirah Beach Hotel saw occupancy and RevPAR increase by 5 percent and 13 percent respectively. At the Wild Wadi Waterpark, visitor numbers increased by 13 percent.
The return of the business travel market was reflected in the occupancy rates seen at Jumeirah Emirates Towers, which rose 10 percent in the same period. In London, Jumeirah Carlton Tower, celebrating its 50th anniversary this year, and Jumeirah Lowndes Hotel continue to see robust business. In New York, Jumeirah Essex House has benefited from the revival of the corporate market, the company said.
A private company, Jumeirah does not publish its financial results, but as part of Dubai Holding Commercial Operations Group, Jumeirah reported a 58 percent increase in net profits in 2010, compared to 2009.
The first four months of 2011 saw three new Jumeirah branded hotels open: Jumeirah Zabeel Saray on Palm Jumeirah, Dubai; Jumeirah Himalayas Hotel, Shanghai; and Jumeirah Dhevanafushi in the Maldives.
The company expects to open several more hotels in 2011, including Jumeirah at Etihad Towers in Abu Dhabi; Jumeirah Frankfurt in Germany; Jumeirah Messilah Beach Hotel & Spa in Kuwait; Jumeirah Bilgah Hotel in Baku; Jumeirah Creekside Hotel in Dubai and the Jumeirah Vittaveli in the Maldives.