Karisma Adds Resort in Colombia to Portfolio

Karisma Hotels & Resorts is adding a new resort in Colombia to its portfolio. The company has announced a deal to manage the Irotama Resort on Rodadero Beach in Santa Marta, Colombia, effective November 1. 

The management deal includes Irotama Resort’s 290 hotel rooms and the operation of 265 condos across Irotama’s four buildings, as well as the forthcoming Irotama Reservado. Irotama Resort sits on 23 acres of beachfront land in Santa Marta, Colombia’s oldest city, which is known for its Spanish colonial architecture and mountain scenery. The property includes nine restaurants, four bars, and an array of services and amenities including five pools, a spa, fitness center, a kids club, and events facilities that accommodate up to 1,000 people. Irotama Resort is also an eco-conscious property, Karisma said.

Karisma said that Irotama Resort, which is popular with families, couples and groups, will begin offering the company’s Gourmet Inclusive Experience, which emphasizes quality ingredients, chef-driven culinary menus, and a premium wine selection, as well as personalized service.


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Karisma’s management deal with Irotama Resort follows the opening and expansion of Allure Hotels by Karisma in Colombia, including Allure Chocolat, Allure Bonbon and Allure Canela in Cartagena. With Irotama Resort, Karisma said achieves its goal of owning and / or operating 30 hotels around the world by 2020. 

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