Karisma Hotels & Resorts has announced Apple Vacations will now offer bookings for El Dorado Spa Resorts, Generations Riviera Maya and Hidden Beach Resorts. Elsewhere in the hotel chain’s collection, The Fives Azul Beach Resort Playa del Carmen launched a new “Awaken Your Five Senses” campaign.
Until now, tour operator Apple Vacations only covered Karisma’s Azul Beach Resorts brand and Nickelodeon Hotels & Resorts Punta Cana. The latest additions will now provide the same benefits travel agents received from these original Apple Vacations properties.
Karisma offers Apple Vacations’ travel agents its Gourmet Inclusive Vacation Consultant program. This includes booking bonuses, incentives, training and sales and marketing support. Karisma will also provide these agents with a 21 percent commission on the partnering properties.
The Fives Azul Beach Resort Playa del Carmen’s new brand campaign, “Awaken Your Five Senses,” centers on the hotel’s new weekly lineup of sense-themed activities. Online advertising, social media partnerships, public relations efforts and influencer collaborations have driven 2.1 million impressions so far. The property also conducted social media photo shoots and created video content centered on the newest property changes.
As part of the campaign, each weekday will provide activities inspired by one of the five senses, such as cooking classes on Monday, massages and spa treatments on Tuesday and live music on Wednesday. The resort declared Saturday will be the Day of the Body and Sunday will be the Day of the Spirit, featuring physical and spiritual activities respectively.