Azul Beach Resorts by Karisma, a “Gourmet Inclusive” collection of luxury properties for families and couples in Mexico and Jamaica, has announced its refreshed brand name and individual property names and logos, as well as plans for a new website coming this spring.
Azul Beach Resorts’ updated branding will also be reflected in its visual identity across all communication channels, including a new imagery approach, brochures, social media, advertising and on-property touch points that will be implemented throughout the year.
Azul Beach Resorts by Karisma, formerly known as Azul Hotels by Karisma, comprises four Gourmet Inclusive properties in Mexico and the Caribbean: Azul Beach Resort The Fives Playa del Carmen (formerly known as Azul Fives Hotel), Azul Beach Resort Sensatori Mexico (formerly known as Azul Sensatori Mexico), Azul Beach Resort Riviera Maya (formerly known as Azul Beach Hotel) and Azul Beach Resort Sensatori Jamaica (formerly known as Azul Sensatori Jamaica).
The updated names and logos aim to give identity to Azul Beach Resorts as a brand, and emphasize the beach locations the properties are located on.
Azul Beach Resorts’ brand evolution comes as Karisma Hotels & Resorts is undergoing aggressive global growth with plans to double its portfolio over the next four years. New hotel openings are set for Jamaica, the Dominican Republic, Mexico, Antigua and Montenegro, among other locations yet to be revealed.