King & Grove Rebrands as Chelsea Hotels

hotel chelseaUnder the leadership of Edward Scheetz, King & Grove Hotels is set to rebrand as Chelsea Hotels

The new hotel brand includes Hotel Chelsea, which was built in 1884; Martha Washignton, built 1905; McCarren Hotel & Pool, built 2011; Ruschmeyer's, built 1952; and Astor Hotel, which is set to open in 2016. 

RELATED: The New Yorker Hotel Joins Wyndham Hotels and Resorts

DAILY NEWS & DEALS NEWSLETTER

Like this story? Subscribe to Daily News & Deals!

Featuring breaking news on the latest product launches, deals, sales promotions, and executive appointments. Be sure to sign-up for this free industry daily newsletter.

The roll out of Chelsea Hotels will begin with this month’s launch of McCarren Hotel and Pool, formerly King & Grove Williamsburg. In late August 2014, King & Grove New York will re-launch under the hotel’s original name Martha Washington. The historic Hotel Chelsea will open in 2015, and a new  project, Astor Hotel, will open in 2016. Ruschmeyer’s in Montauk is currently open. 

“We wanted a name that reflects what we stand for as a brand, and Chelsea Hotels does just that. In the spirit of our most iconic property, Chelsea Hotels welcomes all to become part of a community rooted in culture, creativity and shared experiences,” said Edward Scheetz, CEO of Chelsea Hotels. 

Hotel Chelsea, which was built in 1884 in the middle of the Chelsea neighborhood, has played host to an array of creative talents, including Bob Dylan, Virgil Thomson, Patti Smith, Iggy Pop, Viva, Leonard Cohen, Arthur Miller, Janis Joplin and others. 

Suggested Articles:

After the House approved the $2 trillion COVID-19 stimulus package on Friday, President Donald Trump signed the bill into law. Read more here.

From Thailand to Nepal, tourists across Asia are finding their vacations turning to nightmares as airlines cancel flights and countries close borders.

Hollland America says 14 percent of Zaandam's crew and 4 percent of its guests have flu-like symptoms. It's now moving healthy guests to Rotterdam.