Under the leadership of Edward Scheetz, King & Grove Hotels is set to rebrand as Chelsea Hotels.
The new hotel brand includes Hotel Chelsea, which was built in 1884; Martha Washignton, built 1905; McCarren Hotel & Pool, built 2011; Ruschmeyer's, built 1952; and Astor Hotel, which is set to open in 2016.
The roll out of Chelsea Hotels will begin with this month’s launch of McCarren Hotel and Pool, formerly King & Grove Williamsburg. In late August 2014, King & Grove New York will re-launch under the hotel’s original name Martha Washington. The historic Hotel Chelsea will open in 2015, and a new project, Astor Hotel, will open in 2016. Ruschmeyer’s in Montauk is currently open.
“We wanted a name that reflects what we stand for as a brand, and Chelsea Hotels does just that. In the spirit of our most iconic property, Chelsea Hotels welcomes all to become part of a community rooted in culture, creativity and shared experiences,” said Edward Scheetz, CEO of Chelsea Hotels.
Hotel Chelsea, which was built in 1884 in the middle of the Chelsea neighborhood, has played host to an array of creative talents, including Bob Dylan, Virgil Thomson, Patti Smith, Iggy Pop, Viva, Leonard Cohen, Arthur Miller, Janis Joplin and others.