Langham Launches Ying’nFlo, A New Lifestyle Brand

The Langham Hospitality Group is celebrating its 20th anniversary by launching a new hospitality brand, Ying’nFlo.

The first Ying’nFlo concept launched in the district of Wanchai, Hong Kong in October 2022, and the group has plans to expand in the region. The pipeline already includes a hotel in Xiamen, as part of the group’s first multi-brand project.

Brett Butcher, CEO, Langham Hospitality Group said: “Ying’nFlo is a bold colorful canvas for the younger urban travelers, at an affordable price. It’s a smart guest experience for a generation that has grown up with digital. The concept combines simple stylish design with brilliant basics which are efficiently executed with a strong social vibe.”

“We will locate Ying’nFlo in destinations where our guests want to travel. These locations would be the front door to cultural, entertainment and tech hub districts,” he added. “There is a strong opportunity to grow Ying’nFlo in Asia-Pacific and beyond where 50 percent of the population are Millennials or GenZers.”

At the heart of Ying’nFlo will be brilliant basics, where the necessities include a powerful shower, comfy bed, fast and reliable Wi-Fi, a laundry station, smart home features, coffee, and breakfast.

Recognizing that no two guests would work and play the same way, guestrooms and common spaces offer multi-functional uses. Guests can sleep, chill or work in their rooms, which feature furniture adaptable to their needs. Lobby and communal spaces feature vending machines dispensing a range of essentials and refreshments. Some properties will offer bike-share services and retro table games in the House of Ying’nFlo.


As a place to bring travelers together, Ying’nFlo is a playground for emerging artists and musicians, curating stories that resonate with their generation. Each Ying’nFlo will feature a rich tapestry of art in all its forms. It will play host to urban art experiences. Curated music lists will play on property and on the social channels, showcasing emerging artists.

Guests will also benefit from the all-in-one Ying’nFlo app, allowing them to connect with every aspect of their stay. The smartphone app enables guests to check in and check out, besides using their phone as a digital keycard. It allows users to access the controls to their room, including the television, air-conditioning and the lighting. It includes messaging which connects guests to available in-house services, make requests and get in touch with staff before arrival. Guests can also charge their vending machine or café purchases to their room using the app. Guests will also be able to access available services and local points of interest.

On property, guests can also save time on check-in using the on-site kiosk.

Ying’nFlo debuts in Hong Kong’s Wanchai, an established neighborhood with good transport links, and also on the doorstep of nearby cultural attractions and nightlife. Café-style lobbies and flexible workspaces provide opportunities for spontaneous interaction and creative meetings.

Berlin-based urban artist Josephine Rais has created an original mural on the exterior wall of the building.  (Ying’nFlo )

Adding to the extensive art and culture in the community, Ying’nFlo has collaborated with the Berlin-based urban artist Josephine Rais. She has created an original mural on the exterior wall of the building. 

One-night stays and long-term stays are available at Ying’nFlo.

For more information, visit

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