Lifestyle brand and hospitality management company Lark Hotels has announced the formation of a joint venture with contextual hotel brand and operator Life House. This joint venture will operate under Lark Hospitality LLC, doing business as Lark, encompassing all Lark Hotels and Life House-branded hotels, 33 restaurants and bars, and the groups’ combined portfolio of nearly 100 independent properties, with locations throughout the continental United States, Hawaii and Mexico.
Combining their assets and expertise to form Lark Hospitality, Rob Blood, founder, Lark Hotels; Peter Twachtman, CEO, Lark Hotels; and Marc Ghobriel, CEO, Life House, join forces with Blood as chairman, Twachtman as CEO, and Ghobriel leading the Life House transition team.
In addition to doubling Lark's footprint, the combined entity grows the company’s centralized team by bringing key positions over from Life House, allowing for continued solutions for customized hotel management, day-to-day operations, hiring, technology and marketing services to maximize owner cash flow. The new entity will have nearly $1 billion in assets under management, and represent accommodations in 27 states, more than 3,000 total keys, nearly 1,500 employees in peak season, and total annual revenue of more than $150 million under management.
As one of the few remaining independent hospitality companies with a family of brands, including Lark Hotels, Bluebird by Lark, Blind Tiger, AWOL and Lark Independent, Lark will focus on further developing its individual brands, as well as the Life House brand, by partnering with aspiring and existing hotel owners, family offices, private equity firms, and real estate developers. The company plans to continue to leverage its robust loyalty program to deliver exceptional experiences for guests and valuable direct revenue for hotel owners.
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