Margaritaville Announces New Resort in Times Square

A rendering of the new Margaritaville Resort // Courtesy of Hemsworth Communications.

Global lifestyle brand Margaritaville Holdings has announced it is building a new Margaritaville Resort in New York City. Located in Times Square at 560 Seventh Avenue, the 234-room, 29-story property is expected to open in late 2020. Once complete, the $300 million project will have several Margaritaville food and beverage concepts, a rooftop LandShark Bar & Grill and pool, retail space, and more.

The Margaritaville Resort in New York City will bring the brand’ signature “casual-luxe” design elements, a rooftop pool, St. Somewhere Spa, and lounge areas overlooking the city’s famous skyline.

In partnership with International Meal Company, food and beverage venues include a Margaritaville Restaurant, LandShark Bar & Grill, 5 o’Clock Somewhere Bar, Floridays Airstream Café, and an all-new concept, Chill Bar.

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The resort will be developed by Sharif El-Gamal’s Soho Properties, in partnership with Chip and Andrew Weiss and MHP Real Estate Services. Soho Properties, Inc. is a privately held, real estate development and investment firm headquartered in New York City. Founded in 2003 by Sharif El-Gamal, the firm is a leader in the ownership and development of premier residential, hospitality, office, retail and mixed-use projects in Manhattan.

The Margaritaville brand is inspired by the lyrics and lifestyle of singer, songwriter and author Jimmy Buffett. Margaritaville has 12 lodging locations with more than 20 additional projects in the pipeline, four gaming properties, and more than 60 food and beverage venues. 
More than 20 million travelers every year visit a Margaritaville resort, residential real estate destination, vacation club, vacation home rental or restaurant.

For more information, visit

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