Marriott to Bring Autograph Collection Hotels to AlUla

Marriott International has announced it has signed an agreement with AlUla Development Company (UDC), fully owned by the Public Investment Fund (PIF), to open an Autograph Collection property in Saudi Arabia. Expected to open in 2025, the hotel will be located in downtown AlUla.

AlUla is a popular travel destination offering adventure and exploration in northwest Saudi Arabia. The vast area offers a lush valley, sandstone mountains, historical dwellings and ancient cultural heritage sites dating back thousands of years.

The Autograph Collection Hotel will be situated in central AlUla, adjacent to the AlUla Museum and opposite the AlUla Farmer's Market. Plans for the hotel include 250 rooms and suites, and extensive recreational and entertainment offerings, including four dining venues, a spa, swimming pool, fitness center, business center, meeting facilities and retail space.

According to Chadi Hauch, regional vice president, lodging development, Middle East, Marriott International. “Autograph Collection Hotels feature curated properties that celebrate individuality, and AlUla is an ideal fit with its unique sense of place and history. We look forward to bringing a distinct perspective on design and hospitality to this thriving area.”

"This collaboration aligns with our objective of enhancing the hospitality, tourism and real estate offerings in AlUla and ensuring unforgettable experiences for our visitors," said Naif AlHamdan, managing director of AlUla Development Company. "AlUla Development Company is committed to building on AlUla’s extraordinary heritage, history and natural beauty through sustainable development and will contribute to the economic diversification and tourism goals of the Kingdom, in line with PIF’s strategy and Vision 2030—and this is just another step in that direction,”

Autograph Collection’s portfolio currently comprises over 290 hotels globally.

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