Marriott Continues Growth Across Africa

At the “Africa Hospitality Investment Forum” in Taghazout Bay, Morocco, Marriott International announced plans to expand its operations in Africa with the anticipated addition of over 30 hotels, and over 5,000 rooms by the end of 2024. The company’s growth across the continent is largely driven by its select-service brands, which represent half of the company’s current development pipeline in the continent. The company is also expected to introduce its Delta Hotels by Marriott brand in the region.

“Marriott International’s expansion plans reinforce its commitment to Africa and highlight the growth of the travel and tourism sector across the continent,” said Karim Cheltout, regional vice president–development, Africa, Marriott International. “We continue to see opportunities to expand in major gateway cities, commercial centers, and resort destinations across Africa, while catering to the region’s ever-changing and evolving markets through our diverse range of extraordinary brands.”

Marriott International’s expansion plans for its brands across the continent include the anticipated launch of Delta Hotels in 2023. Delta Hotels is expected to make its entry into Africa with the opening of Delta Hotels by Marriott Dar es Salaam Oyster Bay in Tanzania.

Plans for the Tribute Portfolio include the expected opening of Laïla, Seychelles, a Tribute Portfolio Resort. The company is also slated to launch the Westin Hotels & Resorts brand in Ethiopia with the anticipated opening of The Westin Addis Ababa. Additionally, Marriott International plans to grow its collection of independent properties under the Autograph Collection Hotels brand with new properties in Tanzania and Algeria.

Marriott International also plans to expand its portfolio of luxury brands with five openings in Africa by the end of 2024. The company is expected to introduce The Ritz-Carlton and St. Regis brands in Morocco with the anticipated openings of The Ritz-Carlton, Rabat Dar Es Salam, and The St. Regis La Bahia Blanca Resort, Tamuda. JW Marriott is expected to enter Kenya with the openings of JW Marriott Hotel Nairobi and JW Marriott Masai Mara Lodge, which will mark the company’s first property in the luxury safari space.

Marriott International’s current portfolio in Africa encompasses nearly 130 properties and over 23,000 rooms across 20 countries.

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