Marriott’s New Cancellation Policy Draws Criticism in BTC Poll

The main infinity pool at Frenchman’s Reef & Morning Star Marriott Beach Resort affords views of Hassel Island and has a swim-up bar.
Frenchman’s Reef & Morning Star Marriott Beach Resort

59 percent of travel agents said that Marriotts new 48-hour cancellation policy would cause them to book away from the companys properties in a new poll by the Business Travel Coalition (BTC).

Marriott International, which acquired Starwood Hotels & Resorts Worldwide last year, implemented the new policy June 15. It requires guests to cancel their room reservation 48 hours prior to arrival in order to avoid a fee. The new policy applies to Marriott hotels in the Americas, including the United States, Canada, the Caribbean and Latin America, across all brands except for MVW and Design Hotels.

According to an analysis in the New York Times, the policy is to deter travelers from booking multiple rooms and canceling at the last minute in order to grab cheap last-minute room rates.

DAILY NEWS & DEALS NEWSLETTER

Like this story? Subscribe to Daily News & Deals!

Featuring breaking news on the latest product launches, deals, sales promotions, and executive appointments. Be sure to sign-up for this free industry daily newsletter.

People were canceling and customers couldnt find rooms when they needed them, Marriott International Global Sales Officer Brian King told the Times.

In the new poll from the BTC, 21 percent of travelers said that they new policy wouldnt cause business travelers to book away from Marriott hotels, while 20 percent were unsure. 30 percent said that they were considering changing their travel policy to restrict travelers from booking Marriott properties, as opposed to 41 percent who were not and 29 percent who were unsure.

68 percent of respondents said that theyd seek to negotiate an exception for their travelers in the next contract with Marriott, as opposed to 13 percent who said no and 19 percent who were unsure. 53 percent said that they expect other hotel companies to follow Marriotts lead.

The BTC conducted a 24-hour poll ending at the close of business on July 11, involving 216 travel manager and travel management company executive respondents from 12 countries – the U.S., Canada, UK, Ireland, Spain, Switzerland, UAE, Belgium, Bonaire, Serbia, Scotland and Germany.

What do you think of the new policy? Let us know on our Facebook page.

Related Stories

Marriott International Tops Hotelier Middle East Salary Survey 2017

The Cool Pool of the Week: CasaMagna Marriott Cancun Resort

Hotel Report: Aruba Marriott Resort & Stellaris Casino

Marriott Makes Big Move Into Travel Experiences; No Word Yet on Agent Bookings

Suggested Articles:

Departing in November, the new four-day tour takes guests inside Chernobyl’s Exclusion Zone, the evacuated town of Pripyat and the New Safe Confinement…

It’s been another busy week for new flights, particularly to Hawaii and Europe. Here’s what you need to know.

There have been a number of new executive appointments in the cruise industry this week. Here’s what you need to know.