Mexico's President Officiates Opening of the New Secrets Vallarta Bay and Now Amber Puerto Vallarta Resorts

AMResorts, provider of sales, marketing and brand management services for Zoëtry Wellness & Spa Resorts, and Secrets, Dreams, Now and Sunscape Resorts & Spas, celebrated the official opening of Secrets Vallarta Bay Puerto Vallarta and Now Amber Puerto Vallarta with a special ribbon cutting ceremony coinciding with Mexico’s Tianguis Turistico.

To mark the important occasion, AMResorts’ President Alex Zozaya was joined by Mexico’s President Felipe Calderon.

President Calderon addressed the group of guests, dignitaries and media, thanking AMResorts for its $175 million dollar investment in the two-resort development and the nearly 1,000 direct jobs the project is generating. He also thanked the company for continuing to support the hospitality industry in Mexico and the economic impact this represents.

The two-resort complex introduces the first Secrets and Now Resorts & Spas properties to the popular destination and represents Puerto Vallarta’s first new construction hotels in almost a decade. Each property will feature AMResorts’ signature Unlimited-Luxury vacation concept.

On April 1, following the event, Secrets Vallarta Bay Puerto Vallarta and Now Amber Puerto Vallarta officially opened to the public welcoming their first guests, Tristan Walker and his wife, and Yolanda Gonzalez and her husband. They were greeted by General Manager Mauricio Martinez, Director of Sales Azalea Torres and the resorts’ staff members.

Secrets Vallarta Bay Puerto Vallarta offers 271 rooms and suites with 24-hour concierge and room services; multiple gourmet, a la carte restaurants and lounges serving premium beverages; a full-service spa and fitness facilities and more.

With 331 guest rooms and suites with ocean views and private terraces, Now Amber Puerto Vallarta will cater to couples, friends and families. The resort offers amenities such as wireless Internet access, flat screen TVs with surround sound systems, daily refreshed mini bars, 24-hour room and concierge services and more.



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