Pitching Sugar Beach, A Viceroy Resort in St. Lucia to Millennials

Rendering of Sugar Beach, A Viceroy Resort’s Beachfront Collection // Photo courtesy of Sugar Beach, A Viceroy Resort

Travel Agent recently sat down with Molly McDaniel, director of public relations and associate director of sales and marketing for Sugar Beach, A Viceroy Resort, and came away with a wealth of selling points for Millennials looking to visit St. Lucia this fall and beyond.

Perhaps the best offering here for Millennials with some disposable income is the hotel’s new The Beachfront Collection, which offers the chance to stay at a UNESCO World Heritage Site between St. Lucia’s national treasure, the Pitons.

The first properties in The Beachfront Collection at Sugar Beach, A Viceroy Resort are nearing completion and will be ready to host guests beginning in December.

These two four-bedroom homes are the first of the five luxurious The Beachfront Collection homes, which are located on the sands of Glenconner Beach – the second of Sugar Beach’s two beaches. 

Set in a UNESCO World Heritage Site between the Pitons, The Beachfront Collection’s interior living spaces aim to blend with the outdoors. Rafters have been left exposed, creating light-filled double-height living areas with floor-to-ceiling sliding glass doors connecting to the outdoor terraces and pool areas. Each home has open views of the Pitons while landscaping keeps them very private.

Other features include Caribbean Sea and Piton views; four master bedrooms with an ensuite bathroom, private outdoor shower and balcony terraces; an outdoor dining and kitchen areas and full kitchens with high-end European appliances. The remaining three The Beachfront Collection properties are available to purchase, ranging from $8.25 to $15 million.

In addition to the two new The Beachfront Collection homes debuting in December (which will be joining the Sugar Beach room inventory), there are 21 other plantation Residences at Sugar Beach, ranging from one to four bedrooms. These accommodations are a solid fit for couples retreats and small family gatherings.

Other Millennial Selling Points at Sugarbeach

Other offerings at the Sugar Beach for Millennials include night snorkeling; rums tastings or rum, chocolate and cigar pairings with the hotel’s “rummelier;” hiking the Gros Piton with a local guide; "Snuba," which is a morph of scuba and snorkeling that clients can do without a scuba certification and the Sulphur Seduction Spa Treatment. As part of this treatment, clients are brought to the nearby Sulphur Springs, slathered with volcanic mud, rinsed off under a naturally warm waterfall and brought back to the spa for a massage.

Millennials can also take part in a farm-to-table day with the chef. During this activity, Millennials visit a local farm, pick their own produce, and then the chef uses it to prepare a gourmet lunch. 

Visit www.viceroyhotelsandresorts.com/en/sugarbeach and keep visiting www.travelagentcentral.com for all your latest travel news. Be sure to follow Travel Agent’s Joe Pike on Twitter @TravelPike and Instagram @pike5260

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