Priceline.com Nixes Paid Reviewers

In an effort to crackdown on bogus property reviews, Priceline.com is only allowing users to post to its web site if records show the user has stayed at the hotel, Reuters reported on Thursday. "We have certainly seen instances with other properties where insiders have put reviews up for a particular hotel or a particular thing and it's not a legitimate review," Jeff Boyd, CEO of Priceline.com told Reuters at the news wires' Hotels and Casinos 2007 Summit in Los Angeles. Boyd said that such users are people who have been paid to post favorable reviews. Reuters said Expedia.com is said to have similar preventative plans in the works.

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