Last year, at the Condé Nast Traveler Reader Awards, Regent hosted a breakfast for travel agents with plans to unveil the company's rebranding efforts. Though 2005 was a bit premature to announce the change, at this year's breakfast, Mark Conroy, president of Regent, updated agents on the eight-month-old integration of the hotel and cruise line division, which had changed from Radisson Seven Seas to Regent Seven Seas.
"We've got a well-known brand with a great legacy," says Conroy, "and we have operational skills from both the cruise line (which essentially is a complicated luxury hotel that floats and moves) and the hotels."
According to John Cardona, vice president of hotel sales for Regent, the chain will be extremely "agency-centric," building on its solid relationships on the cruise side, which brings in 92.5 percent of business from the retail community.
In addition, as part of Carlson Hotels Worldwide, Regent Hotels & Resorts plans to join the company's "Look to Book" travel agent incentive program (800-333-5600, www.looktobook.com) within the next 90 days. Agents who currently participate earn 10 points for every $1 spent on Carlson branded hotel bookings. The program has more than 340,000 registered agents in 107 countries.
As for new development, Regent is embarking on an ambitious
expansion, with plans to double its portfolio. Currently, Regent has six hotels
"There are two pipelines for the brand," says
Conroy. "We need to be in the major gateway cities and resort
destinations, such as the Caribbean, southern
Next month, the company plans to open the Regent Beijing,
marking the firm's second hotel opening in
In the fourth quarter of next year, Regent also plans to
open the Regent Boston at Battery Wharf Hotel & Residences, with a European
spa and health club, water shuttle service to
Also look for Regent to add hotels in
The company is also taking over management of The Palms on
The Regent Experience— the incorporation of the local
culture, a true sense of luxury, attention to detail and personalized
service—will be infused into the resort. For more information on Regent, visit www.theregentexperience.com.