SLS Las Vegas Reintegrates the W Hotel, Renames it the Grand Tower

Alex Meruelo's investment will go towards upgrading the 1,600 guestrooms, pool and casino at the failing hotel.

SLS Las Vegas Hotel & Casino has announced that the W Hotel at SLS Las Vegas was integrated into the full resort operation and renamed The Grand Tower, effective August 17. Additionally, SLS Las Vegas assumed full operational control of the resort’s reservations system from Starwood Hotels & Resorts Worldwide and the SLS Las Vegas brand has discontinued its membership as a Starwood Tribute Portfolio Hotel & Resort.

Existing reservations for the W Las Vegas past the August 17 date of operational transfer will be honored. SLS Las Vegas also assumed operation of the spa, pool, lounge and meetings space located within the Tower’s footprint. Current W Hotel at SLS Las Vegas team members have been invited to stay on with their employment, either transferring to SLS Las Vegas or continuing with Marriott, the parent company of Starwood Hotels & Resorts.

Additionally, SLS Las Vegas assumed operational control of the resort’s hotel reservations system from Starwood Hotels & Resorts Worldwide. New reservations made with Marriott or SPG reward points will no longer be accepted, however reservations made with points prior to the August 17 date of operational transfer will be honored.

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The transfer of operations of the W Hotel to SLS Las Vegas along with the operational assumption of the hotel reservations system and the brand’s independence from Starwood’s Tribute Portfolio Hotels & Resorts are the latest in a series of changes to the resort since Alex Meruelo acquired the property in April of this year. Meruelo has begun renovations to the property as part of a $100 million re-imagining which includes plans to enhance the casino floor, room product, pool and entertainment venues.

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