Starwood Capital Launches New Luxury Brand

The Starwood Capital Group announced a new international luxury brand called the Crillon. European-style Crillon hotels and serviced residences will be located in key cities worldwide such as London, Rome, Barcelona, New York, Los Angeles, Las Vegas, Tokyo, Shanghai, Beijing, Hong Kong, Delhi, Mumbai and Dubai. Resort destinations may include the Caribbean, the Far East and ski markets. The flagship for the brand is the Hotel de Crillon in Paris, which features the two-Michelin-star restaurant, Les Ambassadeurs. Each Crillon may include such signatures as a Baccarat-inspired bar and a "Taittinger Champagne Lounge." Properties will reflect their destinations, offer impeccable service and high-end amenities.

Read more on

Suggested Articles

The main feature of this property will be the 18-hole Bill Coore- and Ben Crenshaw-designed golf course, Cabot Point. Read more.

The design concept for the new renovations aims to evoke Miami’s past, present and future. Read more.

Ricardo Orozco, VP of Solmar Hotels & Resorts, recently stopped by our New York offices to share the latest on Solmar's newest property. More here.