SuperClubs’ Grand Lido, Starfish Brands Soon To Be Extinct

negri_240

SuperClubs Resorts broke some big news at a Caribbean Hotel & Tourism Association (CHTA) Marketplace lunch, announcing that all of its Grand Lido and Starfish properties will be re-branded as Breezes Resorts.

Among the major re-brandings will be arguably SuperClubs’ most popular resort, Grand Lido Negril Resort & Spa, which will now be renamed Breezes Grand Negril Resort & Spa as of November 1. Also as of November 1, Grand Lido Braco Resort & Spa will become Breezes Rio Bueno Resort & Spa.

“All of our competitors had a clear message,” says Bob Ford, director of wholesale sales. “We did not have a clear message. Now we do. It was a lot harder having to explain our product and have to discuss five different brands.”

Visit www.superclubs.com.

Virtual Event

Pivoting Back to Travel | The Destination Weddings & Honeymoons Edition

2020 put the nuptial plans of thousands upon thousands of couples on hold, but with the promise of widespread vaccine distribution in the near future, it’s time to get back to planning and ensure your clients live out the destination weddings & honeymoons of their dreams. Hear from top suppliers and destinations on wedding venue & ceremony options, romantic destinations & resorts and more when you watch the event on-demand.