Richard Branson to Turn Hard Rock Las Vegas Into Virgin Hotel

Virgin Hotels, in partnership with a group led by Juniper Capital Partners and Fengate Real Asset Investments, along with their partners Dream, Cowie Capital Partners, and other private investors, has purchased the Hard Rock Hotel & Casino in Las Vegas. The group plans to open a reconceptualized and revitalized property, the Virgin Hotels Las Vegas, in the late fall of 2019; it will be the brand’s first property in the city.

The property, located on Paradise Road, will continue full service operations under the Hard Rock flag until it opens as a Virgin Hotels property. Guest rooms, restaurants and public spaces will undergo a face lift, expected to cost in the hundreds of millions.

The hotel will have 1,504 Chambers, Grand Chamber Suites, and Penthouse Suites; a 60,000-square-foot, fully-renovated casino; multiple pools over five acres, multiple restaurants, lounges and bars, including new nightlife venues; and the brand's flagship space, the Commons Club, as well as meeting and convention spaces.

Virgin Hotels is a lifestyle hospitality brand that aims to provide a personalized hotel experience at each property. Virgin Hotels Chicago, which was named the "#1 Hotel in the United States" by Conde Nast Traveler's Readers' Choice Awards 2016 and "#1 Hotel in Chicago" by Conde Nast Traveler's Readers' Choice Awards in both 2016 and 2017, is now open and accepting reservations. Plus, Virgin Hotels San Francisco is slated to open in 2018. 

Locations in Nashville, Dallas, Washington, D.C., New Orleans, New York, Silicon Valley, Palm Springs, Edinburgh and others are to follow. Virgin Hotels continues to explore hotel and office conversions as well as ground-up development in cities such as Boston, Los Angeles, Miami, Austin, Seattle, and London.

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