Starwood Hotels and Resorts' W brand is now offering its VIP's "W The Card," which it says is "an all-access pass to a world of privilege." The card's benefits include 24/7 concierge service, perks from partners including PUMA, Jonathan Adler and Club Monaco, exclusive invites to events, guaranteed 4 p.m. checkout, Bliss Spa benefits, 30 percent off items purchased at W Hotels The Store, easy reservation's at W property restaurants and priority hotel booking. Visit www.whotels.com. (DE)