Wyndham Hotel Group is adding new “by Wyndham” branding to 12 of its economy and midscale brands, including Super 8, Days Inn and Ramada. The company made the announcement at its Global Conference, and said that the plan would unite its signature lodging brands under the Wyndham banner.
The brands adding the "by Wyndham" hallmark are:
- Super 8
- Days Inn
- Howard Johnson
- Travelodge
- AmericInn
- Baymont
- Ramada
- Ramada Encore
- Dolce
- Dazzler
- Esplendor
- Trademark
Together the brands represent 7,074 properties across the globe. The move not only unites the company's diverse hoteliers under a common mission and name, but is also expected to favorably impact guest trial and brand awareness throughout the company's portfolio, Wyndham said.
Beginning April 16, the updated brand names and logos will appear across Wyndham's digital placements, from brand websites to mobile sites and third-party listings. Hotel owners in North America may immediately begin placing orders for their new signs today. The updates will progress around the world with an expected completion date of December 2022.
Wyndham said that the "by Wyndham" cross-branding initiative represents a further evolution of the company and its brand portfolio leading up to its spin-off as a pure-play hotel franchising and hotel management company (Wyndham Hotels & Resorts, Inc.), which is scheduled to occur later this quarter. Wyndham's Wingate, Microtel, Hawthorn Suites and TRYP brands already incorporate "by Wyndham", and all 20 of the company's hotel brands participate in its Wyndham Rewards loyalty program, which has more than 55 million members.
Related Stories
MGM Resorts May Be Looking to Buy Wynn Resorts?
The Reef by CuisinArt Reopens Following Hurricane-Related Closing