Palms Las Vegas Announces Integrated E-Commerce Program formed a strategic partnership with Palms Casino Resort to offer a fully integrated e-commerce program for the Las Vegas property’s needs at the TravelCom Conference 2011. The updated website will offer guests to search and book air/hotel packages, hotel rooms, show tickets, casino events, spa packages, restaurant reservations and more directly through

“Online technology is the focus of the travel industry now, and we want to offer an easy and efficient way for our guests to tailor their stay in one location,” said Palms Owner George Maloof. “This new program will serve as an online concierge for our clientele while maintaining the sleek and sexy style of our current website.”

With the updated technology, guests can book their entire stay at Palms and Palms Place in one transaction through a booking process seamlessly integrated into the look and feel of the Palms and Palms Place websites.

The updated site will use Cyllenius technology, the leader for comprehensive and integrated business solutions for Commerce, Ticketing and cashless payment systems that enable customers to enhance their brand, maximize revenue and profitability, and deliver an unsurpassed experience to their guests. This technology developed by understands that the major goals are to increase online and call center conversion and total value per reservation, decrease call center costs, and provide unique package values for its customers.

“The Palms remains on the cutting edge of visually stunning web design and integration into emerging technology,” said Jim Gibson, President of “That’s why it was very exciting to work with them on integrating into their website our leading commerce technology and integrated travel shopping carts.”

Created by travel professionals for travel professionals, the platform is powered by state-of-the-art technology specifically designed to increase revenue per guest, improve the customer experience and deliver an easy and convenient purchase process. It creates and reinforces the exceptional brand experience The Palms developed for its valued customers, encouraging repeat visitation and loyalty.