American Cruise Lines has named Susan Shultz-Gelino as its new vice president of trade relations. Shultz-Gelino has been with the cruise line for over 20 years, formerly serving as director of business development.
American Cruise Lines said that, during her tenure with the company, Shultz-Gelino has led its sales department to record numbers. In 2014, she was integral in expanding American’s U.S. sales force to its Salt Lake City, Utah, office. In 2018, she formed a team of business development managers positioned throughout the United States to assist the line’s growing network of travel advisors. In her new role, she now oversees all trade partnerships and group sales.
The move comes as American Cruise Lines continues to grow, introducing a series of new Modern Riverboats that have doubled its river capacity. American said that Shultz-Gelino has helped to develop sales tools and strategies for its in-house sales teams and travel advisor partners across the country to match its overall growth.
American operates a fleet of coastal cruise ships, Victorian-style paddlewheelers and Modern Riverboats. All ships accommodate 100 – 200 passengers and are built, crewed and registered in the United States. With over 35 itineraries in 25 states, including many theme and holiday cruises, American cruises along the rivers, as well as the coastal and inland waterways of New England, Alaska, the Pacific Northwest, the Mississippi River system and the Southeast.