Protravel International and Tzell Travel Group have announced that Asmita Singh will soon begin as the Vice President of Marketing and Demand Analytics for Travel Leaders Group’s Elite Travel Division. Singh joins the team to further improve marketing efforts and to oversee all marketing activities for the Elite Travel Division.
Singh is joining the company from her previous position at PR Newswire, where she served as the vice president of digital experience and marketing optimization. With her, Singh brings more than 12 years of experience in the travel and public relations fields. During her time at PR Newswire, she managed the global digital experience, reporting analytics and marketing technology teams.
“With Asmita Singh’s wealth of experience in marketing and attention to detail, we are pleased to welcome her to lead our marketing team within the Elite Division,” said Gail Grimmett, President of Protravel International and Tzell Travel Group. “What makes Asmita’s marketing approach particularly compelling to our Protravel and Tzell teams is her devotion to helping our best-in-class travel agents to amplify how they tell their stories to travelers, including existing and potential clients. Her expertise in multi-channel marketing makes her an outstanding choice to take our high-end luxury travel brands to the next level.”
Travel Leaders Group’s Elite Travel Division consists of the luxury travel brands Protravel International and Tzell Travel Group.