The American Society of Travel Agents (ASTA) has announced that it will be promoting Mark Meader from vice president of industry affairs to senior vice president, marketing, industry affairs and education.
Since beginning in his role as vice president of industry affairs in 2015, Meader has spearheaded ASTA’s advocacy efforts surrounding industry issues involving suppliers, technology providers, travel coalitions and government entities. An industry vet with decades of global experience, Meader also serves as the vice chair of the WTAAA – the World Travel Agents Associations Alliance – an organization that facilitates the exchange of ideas and information to the agency community across the globe.
Meader has been the driving force behind much of the content of ASTA’s annual Global Convention and Premium Business Summits, and will continue in both event programming and industry affairs work, supplemented with a broader focusing on marketing ASTA, its sub-brands, events, products and services within his new role.
“This well-earned recognition of Mark’s leadership and commitment to our members better positions our senior staff team to enhance ASTA presence in the marketplace,” said ASTA President and CEO Zane Kerby. “With a keen focus on creating high-value events, educating members and representing the agency community to suppliers, Mark’s promotion is a key part of the ‘new ASTA’ that will better serve our members and ensure that the travel agent value proposition remains at the forefront of everything that we do.”