Bahamas’ Joy Jibrilu Named Caribbean Tourism Director of The Year

Close-up of handshake between person in suit and person in business shirt.
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Bahamas Ministry of Tourism and Aviation Director General Joy Jibrilu has been named Caribbean Tourism Director of The Year. Some of the reasons, according to the Caribbean Travel Awards? Her expert stewardship and deft handling of the post-Dorian climate.

Director General Jibrilu said in an official statement, “It is indeed both humbling, personally gratifying and a great way to end, what has been quite a year. This award is not just for myself: It’s the final result of a collaborative effort from an exceptional team. From the communications team to our sales team globally, meticulously working in tandem towards a clear and concise vision.

“Hurricane Dorian was perhaps the greatest challenge ever faced by our nation. Naturally, the destructiveness of Dorian attracted lots of international media attention. It was critical for us to quickly manage the narrative in the storm’s aftermath, to disseminate the accurate message about the effects of the storm on our destination, to ensure that the world understood that only two of our islands were affected by the storm and that the vast majority of our islands are unaffected and open for business.” 

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Jibrilu was appointed director general of the Bahamas Ministry of Tourism and Aviation in May 2014. She began her government career in 2005 working as a consultant and later as a legal advisor for the Ministry of Finance. Jibrilu then served as director of investments for The Bahamas Investment Authority, where she was responsible for the facilitation of all FDI projects and negotiated and worked on Heads of Agreements for major touristic developments, including the $3 billion-dollar Baha Mar resort.

The Caribbean Travel Awards were launched in 2014. Winners are selected by The Caribbean Journal’s editorial staff and network of contributors and are based on year-round research and on-the-ground travel experiences and information. The official award presentation will be held at the Caribbean Hotel & Tourism Association Marketplace at Baha Mar, January 21 – 23, 2020.

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