The Bermuda Tourism Authority (BTA) has appointed Rosemary Jones as director of corporate communications and strategy, reporting directly to Kevin Dallas, the BTA’s chief executive officer. She will join BTA on July 1, 2019, and replaces Glenn Jones, who in April was promoted to chief experience development officer.
Jones will be in charge of implementing, reviewing and evolving the island’s National Tourism Plan while overseeing several departmental teams and outside stakeholders. She will also be responsible for the two-way communication with local media and industry stakeholders.
Jones, with experience in both public relations and journalism, is regarded as one of Bermuda’s top communications executives, the BTA said. For four years, she served as the head of communications and marketing at the Bermuda Business Development Agency. In that role she helped drive national PR plans, produced content and advocacy campaigns, cultivated local and global media coverage, and promoted several industries within Bermuda’s financial services sector.
Jones has written for several North American publications, including People and Islands magazines. She is a former reporter-editor for Broadcast News Toronto, editor of The Bermudian magazine, managing editor of Bermudian Business magazine, and the author of several books, including the Moon Bermuda travel guide published by Avalon Travel, Royal Bermuda, Hall of History: Bermuda’s Story in Art and Bermuda: Five Centuries, which won a Bermuda Literacy Award for Non-Fiction.
The new hire comes as Bermuda strives to become more than just a seasonal destination. In February, at an event called Bermuda: Always in Season, the Bermuda Tourism Authority showcased the island’s offerings throughout the year.
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