Edmund Bartlett, the Minister of Tourism for Jamaica, has announced the appointment of Donovan White as the new Director of Tourism of the Jamaica Tourist Board (JTB). White’s term as the head of the country’s tourism marketing agency will commence officially on February 15, 2018, and he will be responsible for expanding the board's global reach and forging partnerships with the private sector. Donnie Dawson, currently serving as Interim Director, will continue in that role until White assumes office.
Donovan White, a Jamaican national, brings years of marketing and business development experience to the position. He served recently as Vice President of Cable & Wireless Business, Jamaica, and as the Vice President of Marketing, Sales & Media Services at Columbus Communications Jamaica Limited (FLOW). At the latter, he led commercial teams in delivering revenue growth in 2013 and 2014. During that period, he was responsible for delivering a 25 percent year over year growth in sales from trade.
White has also held the positions of General Manager of Caledonia Outdoor Advertising Limited, where he helped reduce operation costs and grow revenue, and Marketing Director for Jamaica, Guyana and the Northern OECS, managing the execution of major brand and tactical campaigns. He also served as Vice President, Sales & Marketing, CVM Communications Group Limited, growing sales output for four consecutive years between 1998 and 2001.
The Jamaica Tourist Board, founded in 1955, is Jamaica’s national tourism agency based in the capital city of Kingston. The JTB was declared the Caribbean’s leading tourist board by the World Travel Awards (WTA) from 2006 to 2016.
For more information, visit www.visitjamaica.com.