The Greater Miami Convention & Visitors Bureau (GMCVB) has promoted Rolando Aedo to the role of Executive Vice President-Chief Marketing Officer.
Aedo, a native of Miami, joined the GMCVB in 1994 to head up the GMCVB marketing programs to assist in the recovery of tourism in the areas of the community affected by Hurricane Andrew. He has since held progressively responsible positions, most recently as senior vice president of marketing and tourism for the past three-and-a-half years.
In his new role, Aedo will continue to supervise the GMCVB’s marketing and tourism team which includes advertising and new media, publishing, research, media relations and promotions, tourism sales, membership, cultural tourism and the GMCVB website. Aedo will also work on key industry, management and operational issues important to the GMCVB to include taking the lead on the GMCVB strategic planning process for the Greater Miami visitor industry.
Aedo told Travel Agent he is very much looking forward to including issues related to travel agents in his newly expanded title and role.
“In my new role, I’m also going to be looking at more strategic industry-wide issues, such as the role that agents are playing in our industry or taxes, for instance,” Aedo said. “It’ll allow me to have a more macro and holistic view of those fundamental issues where agents are involved, and I hope to fold that into our marketing strategy, giving me a leg up so I can bring agents’ concerns to the table.”
Rolando holds a Bachelor of Science degree from Florida International University and a Masters in Business Administration, specializing in International Business from The University of Miami. He also recently achieved the Certified Destination Management Executive designation from Destination Marketing Association International.