The Jamaica Tourist Board (JTB) has announced Camile Glenister as its new deputy director of tourism, marketing. Glenister has 20 years of product, campaign and strategy development and digital media execution.
The JTB's director Donovan White says Camile’s expertise as a digital marketer will be key in branding their destination in a highly globalized and technology-driven world.They are hoping Glenister’s appointment will help them utilize technologies with effectiveness to meet their desired marketing goals.
Glenister previously served as regional senior manager at Scotiabank with responsibility for international marketing within the Caribbean region. While there, she led the regional marketing team in the development, implementation and execution of a variety of mass marketing and digital campaigns, spanning over 19 products in 17 countries. Prior to that, she served as Scotiabank’s regional senior manager, with responsibility for the marketing of credit and debit cards and everyday banking. During that period, she maximized partner relationships and led the communication strategy to deliver strong results, optimizing media budgets and exposure.
Founded in 1955, The Jamaica Tourist Board is Jamaica’s national tourism agency based in the capital city of Kingston. JTB offices are also located in Montego Bay, Miami, Toronto and London. Representative offices are located in Berlin, Barcelona, Rome, Amsterdam and Mumbai.