African Travel, Inc. (ATI) has appointed Kristen Malaby as its new director of marketing. She will report to Sherwin Banda, president of ATI.
Malaby was most recently a marketing communications manager for Tourism Australia, The Americas – a position she held for seven years. During her time there, she developed marketing and PR campaigns and managed agencies and partnerships in the United States, Canada and Brazil.
Malaby started in the travel industry nearly 16 years ago with Tourism Australia (TA). During her time there, she enjoyed varying roles in advertising and PR, as well as spearheading campaigns around Oprah and Baz Luhrmann’s Australia with Twentieth Century Fox. She also acted as the director of marketing during the launch of the Dundee Super Bowl Campaign. Her recent job responsibilities included overseeing TA’s paid and owned activities, event activations—such as G’Day USA—and ensuring TA America’s consumer and corporate communications were on strategy. She also worked on industry development, creating trade and consumer marketing plans with the partnership team, events, content with consortia, airlines and travel sellers, and managed CRM initiatives to deliver trends and industry updates.
Malaby has also led earned activities including PR strategy, running TA’s America’s International Media Hosting Program and Visiting Opinion Leaders Program, and managing social advocacy programs, such as HSMAI Best of Show Digital Influencer Program.
Malaby can be reached at [email protected].