The Nevis Tourism Authority (NTA) has a new CEO: Jadine Yarde. The NTA Board of Directors conducted an exhaustive review of more than 40 applicants, who were shortlisted based on their knowledge of the destination, background in tourism, industry experience and qualifications. The board conducted extensive interviews with the finalists, which focused on their vision to grow the destination, relevant and creative traditional and digital marketing strategies, proposals for engaging domestic and international stakeholders, human resource competencies and the ability to manage limited resources.
Yarde is American-born and has Barbadian and Grenadian citizenship. She has lived in Boston and New York for the majority of her life, before moving to Barbados and working in tourism, marketing and entertainment and, later, as a consultant in both Barbados and Grenada. Yarde has worked with the Barbados Tourism Marketing Inc. and has been involved in the development of Limitless Concierge Service, which is a Barbadian- and Grenadian-based concierge service. This has allowed her to immerse in the Caribbean lifestyle while understanding the traditional tourist and their needs and wants.
With over 10 years of experience in marketing, tourism and entertainment, Yarde, who holds a Bachelor of Science in marketing, brings to the table a creative vision for the future of Nevis’ tourism industry, an analytic tourism outlook, a strong digital marketing mindset and clear understanding of how important a business’ digital footprint is.
Yarde assumes office effectively on February 1, 2020.