Brad Dean, CEO of the newly established Puerto Rico Destination Marketing Organization (DMO), has announced the appointment of Ed Carey as the organization's chief sales officer.
Carey is the most recent executive to join the new DMO’s leadership team since Dean was appointed CEO in March. The new DMO will become the island’s official off-island sales and marketing organization, effective July 1.
As an active member of Puerto Rico’s travel and tourism industry for many years, Carey is well versed in the local business market and has more than 25 years of hotel sales and marketing experience,
As chief sales officer, Carey will lead the “Sales & Services” team, which includes both meetings/convention/incentive and leisure sales. Locally, he has achieved measurable results, increasing sales and occupancy rates for island hotels and resorts, including the El Conquistador Resort and Las Casitas Village, A Waldorf Astoria Resort.
There, he was able to strategically re-position the resorts and increase the properties’ operating performance, ultimately increasing bookings following the Zika crisis.
During his time with the El San Juan Hotel & Casino, he successfully positioned the property as a premier destination and leader within the luxury market.
Prior to his most recent work with Puerto Rico’s hotels and resorts, Carey established successful sales and marketing strategies while working with the Boca Raton Resort & Club – A Waldorf Astoria Resort
“Growing the meetings and convention business is an important initiative towards Puerto Rico’s economic recovery, and Ed’s proven success as a sales leader will contribute significantly to our efforts as we work to strengthen travel to the island,” said Dean in a written release. “We are thrilled to welcome Ed to our team.”